Lavazza & Sport
Supporting great feats with courage, passion and creativity
Index of contents
1
Luigi Lavazza on the bocce court at the family home in Murisengo
2
The Red Dragons team, Italian Champions, 1973
3
Captain Roberto Malpetti with Chairman Pericle Lavazza during the award ceremony, 1973
4
rticle on Murisengo and Chairman Pericle Lavazza, 1975
5
Newspaper feature, “The Epoca Golf Cup,” with Beppe Lavazza, centre, then-President of Claviere Golf Club, 1963
6
Claviere Golf Club green in the early 1990s
7
Giuseppe Lavazza playing a golf tournament
8
Photographs of Maria Teresa Lavazza, from Coffee Magazine No. 34, 2007
9
Photograph of Team Lavazza at the 2000 World Championships, from Notizie Lavazza No. 20, 2001
10
Dec vs. Paulista football match at Campo Casalbore, 1960
11
Pericles, Alberto and Emilio during the football match at Campo Casalbore in 1960
12
Pericle Lavazza during the football match at Campo Casalbore in 1960
13
Poster, “Lavazza. Official Coffee of the World Cup,” 1998
14
Frame from the “Football Match” commercial, Heaven campaign, 1995
15
Frame from the “Football Match” commercial, 1995
16
Lavazza—France ‘98 World Cup joint logo
17
Marketing campaign for the France ‘98 FIFA World Cup
18
Marketing campaign for Lavazza, Official Coffee of SSC Napoli, 1999
19
Lavazza billboard poster on the streets of Naples, Notizie Lavazza No. 16, 1999
20
Advertising campaign for Lavazza, Official Coffee of Arsenal F.C., 2018
21
Lavazza, Official Coffee of Juventus F.C., 2020
22
Carlos Moya
23
Marco and Giuseppe Lavazza with Toni Nadal
24
First advertising campaign for Wimbledon, 2011
25
Andre Agassi
26
Jannick Sinner
27
Nitto ATP Finals Turin, Courtesy of the City of Turin
28
1979–1980 Ski Racing sponsorship sticker
29
Key visual for the sponsorship of the Alpine Ski World Cup
30
Advertising postcard featuring Alberto Tomba during the Alpine Ski World Cup
31
Emilio Lavazza with Alberto Tomba, Ingemar Stenmark and Pirmin Zurbriggen, photographed during their visit to the Lavazza offices, 1988
32
Press review of the first year of Lavazza’s three-year sponsorship of the Ski World Cup, 1987–1989
33
Press review of the first year of Lavazza’s three-year sponsorship of the Ski World Cup, 1987–1989
34
Press review of the first year of Lavazza’s three-year sponsorship of the Ski World Cup, 1987–1989
35
Press review of the first year of Lavazza’s three-year sponsorship of the Ski World Cup, 1987–1989
36
Press review of the first year of Lavazza’s three-year sponsorship of the Ski World Cup, 1987–1989
37
Press review of the first year of Lavazza’s three-year sponsorship of the Ski World Cup, 1987–1989
38
Francesca and Matteo Marsaglia
39
The Lavazza Team single-seater driven by Lella Lombardi in the 1975–76 World Championship
40
Sponsorship sticker for Lella Lombardi, Formula 1 driver for the Lavazza March team in the 1975–1976 season.
41
Emilio and Giuseppe Lavazza at the British Airways 1000 Kms World Championship Sports Car Race, as sponsors of the car Lola T 284 Ford Gr. S.3.
42
Gianni Minà interviewing Luciano Pavarotti and Giuseppe Lavazza at Pavarotti International, RaiUno, 1993
43
Royal Ascot sponsorship advertisement
1895. Lavazza. Turin. Italy.
The Art of the Blend