Lavazza
Loves Design
The shape of coffee
Index of contents
1
Lavazza Design Family, key visual for the book, 2008
2
The first Lavazza trademark, Aerostudio Borghi, 1947
3
Carmencita Coffee-maker, first series, Marco Zanuso, 1979
4
“Lavazza Carmencita Coffee-maker”, advert, 1979
5
Carmencita Coffee-maker advert, “Water, Fire, Coffee—Lavazza Carmencita Coffee-maker,” 1986
6
Segno Lavazza project and brochure, 1996 and 1997
7
Segno Lavazza, espresso cup with saucer, by Claudio Caramel, 1996
8
France ‘98: special edition Segno coffee cup for the FIFA World Cup, 1998
9
Blue Ribbon cup, the new coffee service line featuring the new brand identity, 2004
10
Salone del Gusto, Lavazza is again Official Sponsor of the event: special edition cup and saucer featuring the Slow Food logo, 2004
11
The Segno coffee cup in a special edition for the Lavazza Calendar by Ellen von Unwerth, “First Class Espresso Experience,” 2005
12
The sell-out special edition cup and saucer celebrating the Sesquicentenary of Italian Unification
13
The Lavazza coffee cup “rolled out” by the architect Fabio Novembre to become the showcase for the exhibition “Lavazza con te partirò” at the Triennale di Milano, 2011
14
The Lavazza coffee cup becomes the star of the show at the Salone del Gusto. A totem version of the cup to attract visitors, made of wood and bamboo, designed by Fabio Novembre, 2014
15
1997 Lavazza Calendar by Albert Watson, “The Two Souls of Coffee”
16
1997 Lavazza Calendar by Albert Watson, “The Two Souls of Coffee”
17
2003 Lavazza Calendar by Jean-Baptiste Mondino, “Espresso and Glamour”
18
2003 Lavazza Calendar by Jean-Baptiste Mondino, “Espresso and Glamour”
19
Espoon coffee spoon, Davide Oldani, 2010
20
E-cup coffee cup, Davide Oldani, 2012
21
E-cup coffee cup, Davide Oldani, 2012
22
Èspesso coffee spoon, Tony Segarra, 2002
23
Èspesso, product logo featuring an upside-down Segno cup, 2002
24
Lavazza Design Paradiso, edited by Virginio Briatore, 2009
25
Lavazza Design Machines, edited by Virginio Briatore, 2010
26
Lavazza Design People, edited by Virginio Briatore, 2020
27
Lavazza HoReCa Design Collection, 2011
28
HoReCa Design Experience, in Standard and Premium versions, designed by Setsu & Shinobu ITO, 2016
29
Essentia, line made of wood and metal, designed by Studio Klass, 2017
30
Lavazza Design, drawings for the development of A Modo Mio Tiny, 2016
31
Rendering for an Espresso Art coffee tin inspired by Magritte, Arcastudio, 1996
32
Rendering for an Espresso Art coffee tin inspired by Matisse, Arcastudio, 1996
33
Rendering for an Espresso Art coffee tin inspired by Kandinsky, Arcastudio, 1996
34
Rendering for an Espresso Art coffee tin inspired by Vasarely, Arcastudio, 1996
35
Full-page advert for ¡Tierra!, 2008
36
Raikhan Musrepova, full-page advert for ¡Tierra!, 2019
37
Gianluca Biscalchin, logo for the Bistrot La Centrale, 2016
38
Decorative detail for the Bistrot La Centrale, 2018
39
"Dieci Anni di Coffee Design" 1998–2008, Bob Noto, 2008
40
Cookie Cup, 2003
41
Cappuccino Lio, 2005
42
Hot Coffee Sphere, 2007
43
Coffee Lens, 2008
44
Coffee Caviar, 2004
45
"Dieci Anni di Coffee Design", cover artwork, 2008
Generations and Regenerations
Views on horizons from "elsewhere"