Coffee School
Training and the spread of Italian espresso culture throughout the world
Index of contents
1
New steam-powered devices for the economical and instant brewing of coffee into a beverage, system A. Moriondo, No. 33/256 of 6 May 1884
2
Victoria Arduino advertising postcard, illustrated by Leonetto Cappiello, 1922, @Collezione Enrico Maltoni
3
The first Lavazza technical assistance van, 1959, from Notizie Lavazza 11–12, 1959
4
“Il Caffè al Bar”, Edizioni Lavazza, 1970s
5
“Everyone calls me, everyone wants me. Barista here, Barista there”, advert illustrated by Charles David Saxon for the Amico Barista campaign, 1983
6
Development of one of the vignettes for the Amico Barista campaign, Saxon, 1983
7
Development of one of the vignettes for the Amico Barista campaign, Saxon, 1983
8
Development of one of the vignettes for the Amico Barista campaign, Saxon, 1983
9
AIBES regional competition, sponsored by Lavazza Club, 1982
10
Photographs for the “Espresso Machine” in-house video training course, 1989
11
Tasting Room at the Training Center, late 1990s
12
Establishment of the Training Center under the Marketing Department, 1993
13
Lavazza Training Coffee Center brochure, December 1991
14
Lavazza Training Coffee Center logo, 1991
15
1992 Report on Training Activities by the Training Center
16
Report on Training Activities by the Training Center
17
Training Centre logo, 1994
18
Training Centre logo, 2002
19
Training Center logo, 2011
20
Training Center logo, 2018
21
Training Center logo, 2020
22
“Your espresso, thank you…”, advert, 1980 (before the creation of the Training Center)
23
Photographs for the “Espresso Machine” in-house video training course, 1989
24
Espresso and cappuccino served in Lavazza Bar System cups, 1993
25
Photograph of an espresso coffee, Training Center, 2016
26
Ferran Adrià in the 2014 Lavazza Calendar by Martin Schoeller, “Inspiring Chefs”
27
San Tommaso 10, 1998
28
Lollipop, 2004
29
Coffee Perlage, 2015
30
Passion>Me, 2004
31
Making of a Cookie Cup, 2003
32
Making of a Cookie Cup, 2003
33
Making of a Cookie Cup, 2003
34
Making of a Cookie Cup, 2003
35
Coffee Sapiens, Bullipedia and Giunti, 2018
36
Colazione Italiana, Bullipedia and Giunti, 2021
37
A Lavazza trainer during a tasting session, 2010
Lavazza Readings
Pages and places in corporate publishing