Generations and Regenerations

Views on horizons from "elsewhere"

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Index of contents

1

The ocean liner Conte Biancamano, starboard side view, in its first livery, 1925–1932. ©Archivio Fotografico Storico Museo Nazionale della Scienza e della Tecnologia “Leonardo da Vinci”

2

Luigi Lavazza’s travel diary of his trip to Brazil, 1934

3

Italian delegation of “coffee specialists” in Brazil—newspaper clipping, 1934

4

Frame from a documentary produced by the Pan American Coffee Bureau on coffee producer countries in Central and South America

5

A coffee plant in blossom in Paranà, 1982

6

Century-old coffee plants on a Brazilian fazenda (Ypicaba, Sao Paulo), c. 1930–1939

7

Cable regarding a trip to Brazil, 1963 ad un viaggio in Brasile, 1963

8

“The tin is an invention that gives coffee protection!” poster for Paulista coffee, Studio Testa, 1960

9

Beppe Lavazza visiting a plantation in Brazil, 1968

10

Pericle Lavazza visiting a plantation in Brazil, 1969

11

Beppe and Emilio Lavazza in Sao Paulo, 1970

12

Alberto Lavazza in Minas Gerais, 1984

13

Pericle Lavazza tasting origins for the Paulista blend, 1960s

14

Pericle Lavazza tasting origins for the Paulista blend, 1960s

15

Group photo of Lavazza family members with company employees at the Murisengo family home for the ninetieth birthday of Luigi Lavazza (centre), 1949

16

Photograph of Beppe Lavazza on a trip to Brazil with Armando Testa, 1968

17

Probat-Werke publication: Pericle Lavazza photographed in the tasting lab, c. 1969

18

Probat-Werke publication: machines in the Corso Novara factory, c. 1969

19

Emilio Lavazza and Franco Goglio with a “block” of Qualità Oro coffee, packaged using Fres-co System patent, c. 1980

20

Selection of articles chronicling the cold snap in Brazil, collected by Emilio Lavazza, 1975

21

Giuseppe and Pericle Lavazza, with a framed photo of their father Luigi, the founder of the company, on the wall behind them, 1968

22

Giuseppe and Pericle Lavazza, with a framed photo of their father Luigi, the founder of the company, on the wall behind them, 1968

23

The book "Storie di ¡Tierra!", 2004

24

The book "¡Tierra!", 2004

25

¡Tierra! Project, the community of La Esperanza, Columbia, photograph by Steve McCurry, 2004

26

¡Tierra! Project, the community of La Esperanza, Columbia, photograph by Steve McCurry, 2004

27

¡Tierra! Project, Francesca Lavazza (centre) with the Yanesha community in Alto Churumazu, Peru, photograph by Steve McCurry, 2004

28

¡Tierra! Project, the Yanesha community in Alto Churumazu, Peru, photograph by Steve McCurry, 2004

29

¡Tierra! Project, the community of La Fortuna, Honduras, photograph by Steve McCurry, 2004

30

¡Tierra! Project, the community of La Fortuna, Honduras, photograph by Steve McCurry, 2004

31

Photograph from the 2015 Lavazza Calendar by Steve McCurry, “The Earth Defenders”

32

Photograph from the 2016 Lavazza Calendar by Joey L, “From Father to Son”

33

Photograph from the 2017 Lavazza Calendar by Denis Rouvre, “We Are What We Live”

34

“Bronze Sculpture, History and Tradition”, street art by Ernst Zacharevic, dedicated to Goal Zero for the project “TOward 2030—What Are You Doing?”, photograph by Martha Cooper, 2019

35

Beyond Walls—Oltre I Muri, land art by artist Saype in the Porta Palatina Archaeological Park in Turin, photograph by Valentin Flauraud, 2020

36

Beyond Walls—Oltre I Muri, land art by artist Saype in the Porta Palatina Archaeological Park in Turin, photograph by Valentin Flauraud, 2020

37

Land art by Saype in Columbia, photographed by Ami Vitale for the 2019 Lavazza Calendar, “Good to Earth”

38

Original drawings by Matteo Pericoli for the book Nuvola Lavazza—Cultura d’Impresa e Trasformazioni della Città, 2018

39

Time-skyline of Turin, by Matteo Pericoli, 2020

Amigos, che profumo!
[What a Fragrance, Amigos!]

South America in a coffee cup