Amigos, che profumo![What a Fragrance, Amigos!]
South America in a coffee cup
Index of contents
1
Title page and first page of the publication, “Paulista album of farm properties belonging to Italians in the State of Sao Paulo–Brazil,” edited by Laurindo Ribeiro, Turin, Tipografia-Litografia E. Denina & C., 1911
2
Italian delegation of “coffee specialists” in Brazil—newspaper clipping, 1934
3
Letters from the family, 1934
4
Page from Luigi Lavazza’s travel diary, 1934
5
Advert for Miscela Lavazza— “L’ora del caffè—Il droghiere galantuomo” [Coffee Time—The Gentleman Grocer], 1950
6
Front and back of the first Paulista tin featuring the IBC mark, 1960
7
Sketch of Cangaceiro, Armando Testa, 1960
8
Sketch of Cangaceiro, Armando Testa, 1960
9
Trip to Brazil, photo album with handwritten notes by Beppe Lavazza, November 1968
10
Brochure featuring the first merchandise for coffee bars (1962–63)
11
Employees standing in front of the first Paulista billboard poster in Turin (1960)
12
Paulista promoted by the Lavazza Autobar, 1961
13
Display case featuring Lavazza products and the Paulista kite, 1964–65
14
Paulista coffee tasting in Florence, early 1960s
15
The “Leoncino” Autobar taking Paulista onto Italian streets, early 1960s
16
Frame from the “Paulista Theatre” colour commercial, screened in cinemas, c. 1963
17
Advert for the first Carosello sketches featuring Carmencita and the Masked Caballero, 1964
18
Frame from the Carosello sketch “Market”, latter half of the 1960s
19
Lavazza Museum exhibit showing the set and characters from the Carosello sketch “Gargiulo”
20
One of the first adverts featuring Nino Manfredi, 1977
21
“Compleanno” [Birthday] commercial, starring Domenico Modugno, 1981
22
“Telefonata” [Phone Call] commercial, starring Raimondo Vianello and Sandra Mondaini, 1984
23
Fondazione Fiera Milano Historical Archive. Lavazza kiosk at the 1960 Milan Fair. Photographer unknown. B/W negative film 60x60 mm
24
Fondazione Fiera Milano Historical Archive. Inside the fairgrounds at the 1960 Milan Fair. Photographer unknown. Colour reversal film 100x120 mm
25
Double-page spread dedicated to the launch of Paulista at the Milan Fair, Notizie Lavazza No. 5–6, May–June 1961
26
Paulista coffee at Italia ‘61, Notizie Lavazza No. 5–6, May–June 1961
27
Announcement to employees about the new Paulista signs, Notizie Lavazza No. 1–2, January–February 1963
28
Paulista Perspex sign, 1963
29
Emilio Lavazza observing the Paulista iced coffee pot on display in a coffee bar, 1963
30
Once-cup vacuum flask featuring the Paulista border pattern
31
First tin of Paulista coffee beans, 125g, 1960
32
First tin of Paulista coffee featuring the face of Cangaceiro, 1960–1961
33
Paulista “Decades of Quality” coffee tin, 125g, 1970
34
Paulista “Round-weight” tin, 1973
35
First plastic-coated paper packet of Paulista ground coffee, 250g, 1989
36
Paulista tin with knurled tin-plating, 1995
37
Two-pack of Paulista ground coffee with a Havana-brown background, 2007
38
Restyled 1kg pack of Paulista coffee beans, 2021
39
Paulista poster, Studio Armando Testa, 1999
The Lavazza Calendars
Over 25 years of fine photography